Jay Graber, a former software engineer for Zcash and blockchain firm Skuchain, will be leading the anticipated decentralized social media initiative first announced past Twitter in 2022.

In a Twitter announcement on Monday, Graber said that they would be in charge of the Bluesky project later working closely with "a group of thinkers and builders" from the decentralized social ecosystem. They program on hiring for the Bluesky team and "partnering closely with Twitter and other companies" as office of the adjacent steps towards fulfilling the decentralized social media programme.

Twitter CEO Jack Dorsey appear in December 2022 that Twitter would exist funding a dedicated team to develop a decentralized standard for social media, and for the company to ultimately be a part of this standard. He said the challenges social media networks faced included "centralized enforcement of global policy to address abuse and misleading information," shifting abroad from content hosting and removal to recommendation algorithms directing users' attention, and content that sparks controversy and outrage rather than healthy and informative conversations.

"New technologies accept emerged to make a decentralized approach more feasible," said the Twitter CEO, at the time. "Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and fifty-fifty monetization."

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On the appointment of Graber to lead Bluesky, Dorsey said it would allow the project to "move much faster, and through code." The Twitter CEO said in June that he was planning to integrate Bitcoin'southward Lightning Network sidechain with at to the lowest degree one of his businesses — but did not specifically say whether this was Bluesky.

Kraken growth lead Dan Held and Stacks co-founder Muneeb Ali also seemed to express their back up for Graber: